Study on the External Environment and Countermeasures of China's Dairy Industry—Based on PESTEL Model

The dairy industry, which also complements people's livehood well, is one of the important parts in China's economy. In recent years, along with rapid ascension national economic level, industry has achieved high-quality development. However, it worrying that enterprises are difficult to get rid inherent limitations process operation, will bring challenges its development greatly future. This paper start basic situation and then use PESTEL model analyze external factors related enterprises. To solve these potential problems comprehensively, some corresponding suggestions be put forward end.